Wednesday, January 7, 2009

We are all in this together!

Watching the news this morning I was shocked to learn from various ‘experts’ that we were in a recessionary depression of global or even biblical proportions and that no matter what we do it is all going to fail and we will all die slow, painful and horrible deaths … whew!
OK, a bit of overstatement here but I’m allowed a bit of literary license. The point is that we ARE in difficult times in which many of our markets are shrinking and competition between vendors for the remaining sales is fierce!
What are we to do? Well, we can prescribe any and all our failures to the economy instead of ourselves which will may make us feel better but it certainly will not put groceries on the table or fund the kids college. Or, we could realize that, in these difficult times, to obtain our clients business we are going to have to be the most professional salesperson they deal with!
Now more than ever it is imperative that we continue to upgrade our personal skills talents and abilities. Customers are going to demand more and we, as professional salespeople, are going to have to deliver more than ever before. How do we become more ‘professional’? How do we build our skill base? It’s pretty easy and we all know the answer. We can take a sales class like Ultimate Sales Academy™'s 6 Figure Selling Skills, or we can read a book on sales skills or we can explore the internet for new and innovative ways of reaching out to our clients. We can take a look at what we are doing now and focus on improving our own processes. There are literally hundreds of things we can do to improve ourselves and, at the same time, improve our sales performance. The point is: In difficult times we must concentrate on improving those things that are within our control and NOT use the current economic conditions as a reason for our failure.
As Red Green says, ‘Remember I’m pulling for you, cause we are all in this together’!